Dogelon Mars plays on several popular themes in the meme coin space. Its name is a mixture of Dogecoin and Elon Musk, the billionaire entrepreneur who is an outspoken supporter of Doge. It alludes to Mars, a spin on the famous moon meme, implying that Dogelon will experience a massive upward movement. Beyond its tongue-in-cheek name, Dogelon Mars has managed to build a significant community, with more than 300,000 Twitter followers and more than 84,000 followers on Telegram.
Dogelon Mars uses a humorous comic story of Dogelon, the dog giving the coin its name, as a background for its coin. Dogelon “explores the greatest mysteries of the galaxy and seeks to recolonize the planet he once called home with the help of the friends he’s made during his travels through the stars.” Several short comics are published on the coin’s website that follow Dogelon on his adventures to Mars, where he meets friends and goes on adventures.